When we launched our brand, we took a different approach. Our core focus was on delivering exceptional value through amazing products and outstanding customer service.

Unlike many others in the industry, we didn't invest in magazine ads, expos, or retail shelf placements. We recognized that these avenues often come with high costs and decided to prioritize creating industry-leading products, offering competitive pricing, and fostering a grassroots movement.

The supplement industry has long been plagued by exorbitant prices and subpar products, and we were determined to challenge that norm. We set out to build a brand that defied the status quo of low quality, ineffective, and overpriced supplements.

Our belief was simple: by staying laser-focused on developing superior products that actually work and delivering them at a fair price accessible to any athlete's budget, everything else would fall into place.

Our grassroots brand is dedicated to the unsung heroes, the relentless gym-goers who put in the hard work day in and day out, regardless of how they feel. They are the silent yet powerful force shaping their own fitness journey.